If you can increase the value of each transaction, you'll naturally grow your revenue. The strategies below come straight from the e-commerce marketing playbook, and if you're using Shopify, there are plenty of third-party apps that can help you implement these tactics directly on your site. Even if you're a service-based business or have a wholesale offer, you can still apply these strategies with a little creativity.

For example, in the coffee industry, there's the popular quantity break strategy, often seen with loyalty cards—buy 9, get the 10th free. This approach can work well for local service businesses, such as osteopaths or hairdressers, by offering similar incentives. Cafes have also embraced bundling strategies, such as pairing takeaway food items with coffee or upselling customers to larger coffee sizes. The point is, that these tactics aren’t just reserved for e-commerce; they can be adapted across various industries to drive growth.

Here are the strategies you should look at if you want to increase AOV (in no particular order): 

• Quantity breaks - Get 4 for the price of 3.

• Bundles - Bacon and Egg Roll with Small Coffee for $xx 

• Free shipping incentives - Free shipping for orders over $100 

• Cross-sells - Nice shoes, do you need socks? 

• Upsells - Would you like to upgrade to a large one? 

Once your conversion rate, LTV and AOV are optimised, then it is time to capture the attention of strangers and find the ones who are interested in what you offer.