Drive Repeat Purchases Using A Sales Tool 40x More Effective Than Facebook and Twitter Combined

Not all business models have recurring revenue possibilities. 

To increase LTV regardless, we turn to a tool developed in the 90’s. A tool that today is used by most people in the world…EVERYDAY.

Email marketing is a fantastic way to drive repeat purchases in your business. Your customer list has gold in it. And marketing to existing customers is cheaper than trying to get new customers.

We can increase the LTV of customers by optimising how we provide ongoing marketing to existing customers (and leads - but more on that later). 

Email is the most effective way to do this for e-commerce and local service providers. The best part? Most of the emails you send to leads and customers can be written once and sent many times over many years. 

One effectively executed sales email campaign per week can cover the costs of hiring a fractional CMO. 

True story. To a list of 700 engaged subscribers, I sent a new product launch email and the revenue earned from that email was more than I was paid for the week. It took roughly 1.5 hours from creation to publication for me to earn my keep. 

After I hit send, I carried on with other revenue-generating activities. Like creating and optimising email flows for customers and leads.

If You Don’t Have These 9 Email Flows On Autopilot, You Are Leaving Money On The Table. 

If e-commerce is one of your sales channels, you need the following email flows to put increasing conversions and LTV on autopilot. Enhanced customer service is an added benefit to creating these flows. Here they are (in order of most important to least):

  1. Welcome Series (Nurturing leads from Opt-in Offer)

  2. Abandoned Checkout Flow

  3. Abandoned Cart Flow

  4. Browse Abandoned Flow

  5. Customer Thank You Flow

  6. VIP flow

  7. Site abandoned flow

  8. Customer Winback flow

  9. Sunset unengaged flow

Creating, A/B testing and optimising these flows for your e-commerce channel (and even service-based businesses) is going to increase conversions, LTV and simultaneously increase customer service at the same time. 

Just quickly, if you have a wholesale offer, or even B2C service, and sell through your website, these flows can have a massive impact on your business too. For example, I’ve used a welcome series for wholesale leads (more on that later).

Your Business Growth Secret Weapon Without the Hefty Price Tag

Download your FREE copy of the Mindstream Marketing Playbook and learn the strategy I’ve used to help businesses increase their revenue by 25% (to a multi-seven-figure run rate) in the past 12 months, get over 200 marketing-qualified wholesale leads and scale to 3 locations.